“Well, the list which I have shown you will give you some idea of the big forces which are working for you over on this side.  But big forces are made up of little forces.  As we say in this country, it is the little things that tell.  All over America I could show you little sewing meetings and social gatherings which have got together for the purpose of preparing clothing and medical comforts for the Allies.  Even in cities like Milwaukee and Cincinnati, which have the reputation of being overwhelmingly Teutonic, there exist very efficient and plucky Allied Relief Societies which are carrying on in the face of open hostility.  There is hardly a village or township that does not possess such a society.  You have a song in England about ‘Sister Susie Sewing Shirts for Soldiers.’  Well, over here in the States, your cousin Susie is doing precisely the same thing.  She is doing it so extensively that it has been found necessary to establish a great clearing house in New York to deal with the gifts as they come in, sort them out, and forward them to their destinations.  The Clearing House also knows where to stretch out its hand for particular commodities.  For instance, if there is a shortage of absorbent cotton, the Clearing House sends an appeal to Virginia for some more, and Virginia sends it.  Here is a copy of the monthly bulletin.  They appear to have been busy.  You notice that during one period of seven days last month, this Clearing House handled over a thousand cases of material a day.

“Yes, a clearing-house like this calls for some organization and labour.  Who supply that?  A number of American business men, each of whom has decided to run his business with his left hand for the present, leaving his right hand free for War Relief.

“Besides gifts in kind, these same organizations send gifts in money.  Between seventy and eighty of the leading clubs in America have formulated a scheme under which members who feel so disposed may have five dollars or so debited to their monthly bill, to be devoted to Allied Relief work.  During the last three months about eighty thousand dollars has been raised and distributed by the Clearing House from this source.

“Our Relief work is both collective and individual.  At one end of the scale you find a scheme for raising a hundred million dollars to maintain and educate Belgian and French orphans.  At the other, I could show you a poor woman in Boston who is living on a mere pittance, because she gives every cent that she can possibly spare to Allied Relief.  I know many American business men who cross the Atlantic several times a year:  on these occasions they seldom fail to take with them, as part of their personal baggage, a trunk stuffed with surgical dressings, rare drugs, and the like.  Again, do you know who presented to your nation St. Dunstan’s, the great institution for blinded soldiers in Regent’s Park, London?  An American citizen.  So you see, here we are, the American people, the greatest race of advertisers in the world, doing all this good work, and saying nothing whatever about it.  Doesn’t that strike you as significant?”