to change it.” An idea, a whole flock of
ideas, came to her while she stood there with her rapt
gaze on the green velvet toque, which nobody had bought,
and which she knew would shortly be “marked
down,” august French name included, from forty
to fifteen and from fifteen to five dollars. Her
constructive imagination was at work recreating the
business, and she saw it in fancy made over and made
right from the bottom—she saw Madame’s
duplicity succeeded by something of Brandywine & Plummer’s
inflexible honesty, and the flimsy base of the structure
supplanted by a solid foundation of credit. For
she had come often enough to Dinard’s to discern
the slipshod and unsystematic methods beneath the
ornate and extravagant surface. Her naturally
quick powers of observation had detected at a glance
conditions of which the elder Mrs. Fowler was never
aware. To sell gowns and hats at treble their
actual value, to cajole her customers into buying
what they did not want and what did not suit them,
to give inferior goods, inferior workmanship, inferior
style wherever they would be accepted, and to get
always the most money for the least possible expenditure
of ability, industry, and honesty—these
were the fundamental principles, Gabriella had already
discovered, beneath Madame’s flourishing, but
shallow-rooted, prosperity. Brandywine & Plummer
did not carry Parisian models; their shop was not fashionable
in the way that the establishment of a New York dressmaker
and milliner must be fashionable; but the standard
of excellence in all things excepting style was far
higher in the old Broad Street house in the middle
’nineties than it was at Madame Dinard’s
during the early years of the new century. Quality
had been essential in every hat that went from Brandywine
& Plummer’s millinery department; and Gabriella,
deriving from a mother who worked only in fine linen,
rejected instinctively the cheap, the tawdry, and
the inferior. She had heard a customer complain
one day of the quality of the velvet on a hat Madame
had made to order; and pausing to look at the material
as she went out, she had decided that the most prosperous
house in New York could not survive many incidents
of that deplorable sort. To be sure, such material
would not have been supplied to Mrs. Pletheridge, or
even to the elder Mrs. Fowler, who, though Southern,
was always particular and very often severe; but here
again, since this cheap hat had been sold at a high
price, was a vital weakness in Madame’s business
philosophy.
On the whole, there were many of Madame’s methods which might be improved; and when Gabriella passed through the ivory and gold doorway into the street, she had convinced herself that she was preëminently designed by Nature to undertake the necessary work of improvement. The tawdriness she particularly disliked—the trashy gold and ivory of the decorations, the artificial rose-bushes from which the dust was never removed, the sumptuous velvet carpets which were not taken up in the summer.