If the above lunch were given in honor of somebody—­Mrs. Eminent, for instance—­the phrase “to meet Mrs. Eminent” would have been added immediately after the word “o’clock.”  At a very large luncheon for which the engraved card might be used, “To meet Mrs. Eminent” would be written across the top of the card of invitation.

Informal invitations are telephoned nearly always.

Invitation to a stand-up luncheon (or breakfast; it is breakfast if the hour is twelve or half after, and lunch if at one, or one-thirty), is either telephoned or written on an ordinary visiting card: 

[HW:  Sat.  Oct. 2. 
Luncheon at 1 o’clock]

Mr. and Mrs. Gilding

GOLDEN HALL

If R.s.v.p. is added in the lower corner, the invitation should be answered, otherwise the hostess is obliged to guess how many to provide for.

Or, if the hostess prefers, a personal note is always courteous: 

Dear Mrs. Neighbor: 

We are having a stand-up luncheon on Saturday, October Second, at
one o’clock, and hope that you and your husband and any guests
who may be staying with you will come,

Very sincerely yours,

                          Alice Toplofty Gilding. 
    Golden Hall
    Sept. 27.

A personal note always exacts a reply—­which may however be telephoned, unless the invitation was worded in the formal third person.  A written answer is more polite, if the hostess is somewhat of a stranger to you.

=THE FORMAL LUNCHEON OF TO-DAY=

Luncheon, being a daylight function, is never so formidable as a dinner, even though it may be every bit as formal and differ from the latter in minor details only.  Luncheons are generally given by, and for, ladies, but it is not unusual, especially in summer places or in town on Saturday or Sunday, to include an equal number of gentlemen.

But no matter how large or formal a luncheon may be, there is rarely a chauffeur on the sidewalk, or a carpet or an awning.  The hostess, instead of receiving at the door, sits usually in the center of the room in some place that has an unobstructed approach from the door.  Each guest coming into the room is preceded by the butler to within a short speaking distance of the hostess, where he announces the new arrival’s name, and then stands aside.  Where there is a waitress instead of a butler, guests greet the hostess unannounced.  The hostess rises, or if standing takes a step forward, shakes hands, says “I’m so glad to see you,” or “I am delighted to see you,” or “How do you do!” She then waits for a second or two to see if the guest who has just come in speaks to anyone; if not, she makes the necessary introduction.

When the butler or waitress has “counted heads” and knows the guests have arrived, he or she enters the room, bows to the hostess and says, “Luncheon is served.”