That is why I say so much about his adventure, his campaign, his business, and so little about his books.  In this I am adopting his own values, almost his own phrases.  He wanted most awfully to arrive.  How far he took himself seriously as a writer nobody will ever know.  Viola was convinced, and always will be convinced, that he was a great genius.  (There’s no doubt he traded with her on her conviction.  He wanted most awfully to arrive, but more than anything he wanted Viola.) Still, he was too clever, I think, ever to have quite convinced himself.

His adventure, then, began with his reporting; his campaign with his journalism, and his earlier novels; his business was to follow later in the long period of peace and prosperity he saw ahead of him.

His first novel, he told me, was calculated, deliberately, to startle and arrest; to hit the public, rather unpleasantly, in the eye. That, he said, was the way to be remembered.  It wouldn’t sell.  He didn’t want it to sell.  What he wanted first was to gain a position; then to consolidate it; then to build.  He talked like the consummate architect of his own fortunes.

His second novel would be designed, deliberately, to counteract the disagreeable effects of his first.

“Why,” I asked, “counteract them?”

Because, he said, if he went on being disagreeable, he’d alienate the very sections of the public he most wished to gain.  His retirement was simply the preparation for the Grand Attack.

It was in his third novel that he meant, still deliberately, to come into his kingdom and his power and his glory, for ever and ever, Amen.  His third novel, he declared, would sell; and it would be his best.  On that utterly secure and yet elevated basis he could build afterwards pretty much as he pleased.  I asked him if it wasn’t a mistake to put his best so early in the series?  Wouldn’t it be more effective if he worked up to it?  But he said No.  He’d thought of that.  There wasn’t anything he hadn’t thought of.  That third novel was to start his big sales.  And the worst of a big sale was this, that when you’d caught your public you were bound to go on giving them the sort of thing you’d caught them with, therefore, he’d be jolly careful to start ’em with the sort of thing he happened to like himself, otherwise he’d have to spend the rest of his life knuckling under to them.  He could get a cheaper glory if he chose to try for it; but a cheaper glory wouldn’t satisfy him.  That was why he decided to make for the highest point he could reach in the beginning, so that his very fallings-off would be glorious and would pay him as no gradual working up and up could possibly be made to pay.  Besides, he wanted his glory and his pay quick.  He couldn’t afford to wait a month longer than his third novel.  As for the different quality in the glory it would be years before anybody but himself could tell the difference, and by the time they spotted him he’d be at another game.  A game in which he defied anybody to catch him out.