thousand readers can testify, an enterprise that called out from the Boston papers much commendation, adding, in one instance:  ‘Mr. Lothrop seems warmed up to his work.’

When the time was ripe, another form of Mr. Lothrop’s plans for the creation of a great popular literature was inaugurated.  We refer to the projection of his now famous ‘Wide Awake,’ a magazine into which he has thrown a large amount of money.  Thrown it, expecting to wait for results.  And they have begun to come.  ‘Wide Awake’ now stands abreast with the finest periodicals in our country, or abroad.  In speaking of ‘Wide Awake’ the Boston Herald says:  ’No such marvel of excellence could be reached unless there were something beyond the strict calculations of money-making to push those engaged upon it to such magnificent results.’  Nothing that money can do is spared for its improvement.  Withal, it is the most carefully edited of all magazines; Mr. Lothrop’s strict determination to that effect, having placed wise hands at the helm to co-operate with him.  Our best people have found this out.  The finest writers in this country and in Europe are giving of their best thought to filling its pages, the most celebrated artists are glad to work for it.  Scientific men, professors, clergymen, and all heads of households give in their testimony of its merits as a family magazine, while the young folks are delighted with it.  The fortune of ‘Wide Awake’ is sure.  Next Mr. Lothrop proceeded to supply the babies with their own especial magazine.  Hence came bright, winsome, sparkling ‘Babyland.’  The mothers caught at the idea.  ‘Babyland’ jumped into success in an incredibly short space of time.  The editors of ‘Wide Awake,’ Mr. and Mrs. Pratt, edit this also, which ensures it as safe, wholesome and sweet to put into baby’s hands.  The intervening spaces between ‘Babyland’ and ’Wide Awake’ Mr. Lothrop soon filled with ‘Our Little Men and Women,’ and ‘The Pansy.’  Urgent solicitations from parents and teachers who need a magazine for those little folks, either at home or at school, who were beginning to read and spell, brought out the first, and Mrs. G.R.  Alden (Pansy) taking charge of a weekly pictorial paper of that name, was the reason for the beginning and growth of the second.  The ‘Boston Book Bulletin,’ a quarterly, is a medium for acquaintance with the best literature, its prices, and all news current pertaining to it.

     [Illustration:  Exterior View Of D. Lothrop & Co.’s Publishing
     House.]

     [Illustration:  Interior View Of D. Lothrop & Co.’s Publishing
     House]