The time is ripe for a real analysis of these important problems,—­a serious and scientific analysis with a clear and practical exposition of facts and principles and rules for conduct.

Men and women must be fundamentally trained so that they can look deep into their own minds and see where the screw is loose, where oil is needed, and so readjust themselves and their living for a greater efficiency.

[Sidenote:  The Virus of Failure]

The embittered, the superstitious, the prejudiced, all those who scorpion-like sting themselves with the virus of failure, must be given an antidote of understanding that will repair their deranged mental machinery.

The conscientious but foolish business man who is worrying himself into failure and an early grave must be taught the physiological effects of ideas and given a new standard of values.

The profligate must be lured from his emotional excesses and debaucheries, not by moralizings, but by showing him just how these things fritter his energies and retard his progress.

[Sidenote:  Practical Formulas for Every Day]

It must be made plain to the successful promoter, to the rich banker, how a man may be a financial success and yet a miserable failure so far as true happiness is concerned, and how by scientific self-development he can acquire greater riches within than all his vaults of steel will hold.

This Basic Course of Reading offers just such an analysis and exposition of fundamental principles.  It furnishes definite and scientific answers to the problems of life.  It will reveal to you unused or unintelligently used mental forces vastly greater than those now at your command.

[Sidenote:  Your Undiscovered Resources]

We go even further, and say that this Basic Course of Reading provides a practicable formula for the everyday use of these vast resources.  It will enable you to acquire the magical qualities and still more magical effects that spell success and happiness, without straining your will to the breaking point and making life a burden.  It will give you a definite prescription like the physician’s, “Take one before meals,” and as easily compounded, which will enable you to be prosperous and happy.

In the development of one’s innate resources, such as powers of observation, imagination, correct judgment, alertness, resourcefulness, application, concentration, and the faculty of taking prompt advantage of opportunities, the study of the mental machine is bound to be the first step.  It must be the ultimate resource for self-training in efficiency for the promoter with his appeal to the cupidity and imaginations of men as surely as for the artist in his search for poetic inspiration.

[Sidenote:  Man’s Mind Machine]

No man can get the best results from any machine unless he understands its mechanism.  We shall draw aside the curtain and show you the mind in operation.