abuse abroad. He ought to imagine, for example,
the feelings of a religious Russian peasant if he
really understood all the highly-coloured advertisements
covering High Street Kensington Station. It is
really not so repulsive to see the poor asking for
money as to see the rich asking for more money.
And advertisement is the rich asking for more money.
A man would be annoyed if he found himself in a mob
of millionaires, all holding out their silk hats for
a penny; or all shouting with one voice, “Give
me money.” Yet advertisement does really
assault the eye very much as such a shout would assault
the ear. “Budge’s Boots are the Best”
simply means “Give me money”; “Use
Seraphic Soap” simply means “Give me money.”
It is a complete mistake to suppose that common people
make our towns commonplace, with unsightly things
like advertisements. Most of those whose wares
are thus placarded everywhere are very wealthy gentlemen
with coronets and country seats, men who are probably
very particular about the artistic adornment of their
own homes. They disfigure their towns in order
to decorate their houses. To see such men crowding
and clamouring for more wealth would really be a more
unworthy sight than a scramble of poor guides; yet
this is what would be conveyed by all the glare of
gaudy advertisement to anybody who saw and understood
it for the first time. Yet for us who are familiar
with it all that gaudy advertisement fades into a
background, just as the gaudy oriental patterns fade
into a background for those oriental priests and pilgrims.
Just as the innocent Kensington gentleman is wholly
unaware that his black top hat is relieved against
a background, or encircled as by a halo, of a yellow
hoarding about mustard, so is the poor guide sometimes
unaware that his small doings are dark against the
fainter and more fading gold in which are traced only
the humbler haloes of the Twelve Apostles.
But all these misunderstandings are merely convenient
illustrations and introductions, leading up to the
great fact of the main misunderstanding. It is
a misunderstanding of the whole history and philosophy
of the position; that is the whole of the story and
the whole moral of the story. The critic of
the Christianity of Jerusalem emphatically manages
to miss the point. The lesson he ought to learn
from it is one which the Western and modern man needs
most, and does not even know that he needs.
It is the lesson of constancy. These people may
decorate their temples with gold or with tinsel; but
their tinsel has lasted longer than our gold.
They may build things as costly and ugly as the Albert
Memorial; but the thing remains a memorial, a thing
of immortal memory. They do not build it for
a passing fashion and then forget it, or try hard
to forget it. They may paint a picture of a saint
as gaudy as any advertisement of a soap; but one saint
does not drive out another saint as one soap drives
out another soap. They do not forget their recent