All this tremendous combination of brain, nerve, muscle, material, machinery and capital depends for its movement and remuneration upon but two sources of income—circulation and advertisements—the unit measurements of which are infinitesimal—for the most part represented by wholesale prices; from one-half a cent to two cents per copy for the daily newspaper, and in like proportion for the weeklies and monthlies; and by from one-tenth of a cent to one cent per line per thousand of circulation for advertising space. Verily, in a certain and large sense, the vast publishing interests rest upon drops of water and grains of sand. Under right conditions no kind of business or property is more valuable, and yet no basis of values is more intangible. Nothing in all trade or commerce is so difficult to establish or more environed by competitions, and yet, once established, almost nothing save interior dry rot can pull it down. It depends upon the judgment and favor of the million, yet instances are few where any external force has seriously and permanently impaired it.
About two hundred years have gone since the publication of the first number of the first American newspaper. It was a monthly, called Publick Occurrences, both Foreign and Domestic, first printed September 25, 1690, by Richard Pierce, and founded by Benjamin Harris. At that time public favor did seem to control newspaper interests, for that first paper aroused antagonism, and it was almost immediately suppressed by the authorities. Only one copy of it is now in existence, and that is in London. The first newspaper to live, in this country, was the Boston News Letter, first issued in 1704 and continued until 1776. New York’s first newspaper, the New York Gazette, appeared October 16, 1725. At the outbreak of the revolution there were 37 newspapers, and in 1800 there were 200, of which several were dailies. In 1890 there were 17,760, of which there were 13,164 weeklies, 2,191 monthlies, 1,626 dailies, 280 semi-monthlies, 217 semi-weeklies, 126 quarterlies, 82 bi-weeklies, 38 bi-monthlies, and 36 tri-weeklies.
The circulations belong largely to the weeklies, monthlies and dailies, the weeklies having 23,228,750, the monthlies 9,245,750, the dailies 6,653,250, leaving only 2,400,000 for all the others.