In the poetry of Horace, therefore, wine appears as a proteiform god, which penetrates not only the tissues of the body but also the inmost recesses of the mind and aids it in its every contingency, sad or gay. Wine consoles in ill fortune (i., 7), suffuses the senses with universal oblivion, frees from anxiety and the weariness of care, fills the empty hours, and warms away the chill of winter (i., 9). But the wine that has the power to infuse gentle forgetfulness into the veins, has also the contrasting power of rousing lyric fervour in the spirit, the fervour heroic, divining, mystic (iii., 2). Finally, wine is also a source of power and heroism, as well as of joy and sensuous delight; a principle of civilisation and of progress (ii., 14).
I wish I could repeat to you all the Dionysic verse of this old poet from Venosa, whose subjects and motives, even though expressed in the choicest forms, may seem common and conventional in our time and to us, among whom for centuries the custom of drinking wine daily with meals has been a general habit. But these poems had a very different significance when they were written, in that society in which many did not dare drink wine commonly, considering it as a medicine, or as a beverage injurious to the health, or as a luxury dangerous to morals and the purse; in that time when entire nations, like Gaul, hesitated between the invitations of the ruddy vine-crowned Bacchus, come with his legions victorious, and the desperate supplications of Cervisia, the national mead, pale and fleeing to the forests. In those times and among those men, Horace with his dithyrambics affected not only the spirit but the will, uniting the subtle suggestion of his verses to all the other incentives and solicitations that on every side were persuading men to drink. He corroded the ancient Italian traditions, which opposed with such repugnance and so many fears the efforts of the vintners and the vineyard labourers to sell wine at a high price; in this way he rendered service to Italian viticulture.