Hopkins’s policy of discrediting his opponent in advance was not very effective, for when Kenneth arose he was more enthusiastically cheered than Hopkins had been.  The meeting was disposed to be fair-minded and quite willing to give Mr. Forbes a chance to explain his position.

“The arguments of our distinguished Representative are well worthy of your consideration,” he began, quietly.  “It is only by understanding fully both sides of an argument that you can hope to arrive at a just and impartial decision.  Mr. Hopkins has advocated advertising signs on the ground that your financial gain warrants permitting them to be placed upon your premises.  I will not deny his statement that three thousand, seven hundred and eighty-three dollars have been paid the farmers of this district by advertisers in the last five years.  It is quite likely to be true.  I have here the report of the Department of Agriculture showing that the total amount paid to farmers of the eighth district in the last five years, for produce of all kinds, is eleven millions, five-hundred thousand dollars.”

A murmur of amazement rose from the audience.  Kenneth waited until it had subsided.

“This seems surprising, at first,” he said, “and proves how startling aggregate figures are.  You must remember I have covered five years in this estimate, as did Mr. Hopkins in his, and if you will figure it out you will see that the yearly average of earnings is about six hundred dollars to each farmer.  That is a good showing, for we have a wealthy district; but it is not surprising when reduced to that basis.  Mr. Hopkins slates that the farmers of this district received three thousand, seven hundred and eighty-three dollars during the last five years for advertising signs.  Let us examine these figures.  One-fifth of that sum is seven hundred and fifty-six dollars and sixty cents as the income to you per year.  We have, in this district, twenty-five hundred farmers according to the latest reports of the Bureau of Statistics, and dividing seven hundred and fifty-six dollars and sixty cents by twenty-five hundred, we find that each farmer receives an average of thirty and one-quarter cents per year for allowing his fences and buildings to be smothered in lurid advertising signs.  So we find that the money received by the farmers from the advertising amounts to about one-quarter of one per cent of their income, a matter so insignificant that it cannot affect them materially, one way or another.

“But, Mr. Hopkins states that you give nothing in return for this one-quarter of one per cent, while I claim you pay tremendously for it.  For you sacrifice the privacy of your homes and lands, and lend yourselves to the selfish desire of advertisers to use your property to promote their sales.  You have been given an example of clean barns and fences, and I cannot tell you how proud I am of this district when I ride through it and see neatly painted barns and fences replacing the flaring and obtrusive advertising signs that formerly disfigured the highways.  Why should you paint advertising signs upon your barns any more than upon your houses?  Carry the thing a step farther, and you may as well paint signs upon your children’s dresses, in the manner you see illustrated before you.”