The photoplay can speak the language of the man who has a mind World’s Fair size.  That we are going to have successive generations of such builders may be reasonably implied from past expositions.  Beginning with Philadelphia in 1876, and going on to San Francisco and San Diego in 1915, nothing seems to stop us from the habit.  Let us enlarge this proclivity into a national mission in as definite a movement, as thoroughly thought out as the evolution of the public school system, the formation of the Steel Trust, and the like.  After duly weighing all the world’s fairs, let our architects set about making the whole of the United States into a permanent one.  Supposing the date to begin the erection be 1930.  Till that time there should be tireless if indirect propaganda that will further the architectural state of mind, and later bring about the elucidation of the plans while they are being perfected.  For many years this America, founded on the psychology of the Splendor Photoplay, will be evolving.  It might be conceived as a going concern at a certain date within the lives of men now living, but it should never cease to develop.

To make films of a more beautiful United States is as practical and worth while a custom as to make military spy maps of every inch of a neighbor’s territory, putting in each fence and cross-roads.  Those who would satisfy the national pride with something besides battle flags must give our people an objective as shining and splendid as war when it is most glittering, something Napoleonic, and with no outward pretence of excessive virtue.  We want a substitute as dramatic internationally, yet world-winning, friend making.  If America is to become the financial centre through no fault of her own, that fact must have a symbol other than guns on the sea-coast.

If it is inexpedient for the architectural patriarchs and their young hopefuls to take over the films bodily, let a board of strategy be formed who make it their business to eat dinner with the scenario writers, producers, and owners, conspiring with them in some practical way.

Why should we not consider ourselves a deathless Panama-Pacific Exposition on a coast-to-coast scale?  Let Chicago be the transportation building, Denver the mining building.  Let Kansas City be the agricultural building and Jacksonville, Florida, the horticultural building, and so around the states.

Even as in mediaeval times men rode for hundreds of miles through perils to the permanent fairs of the free cities, the world-travellers will attend this exhibit, and many of them will in the end become citizens.  Our immigration will be something more than tide upon tide of raw labor.  The Architects would send forth publicity films which are not only delineations of a future Cincinnati, Cleveland, or St. Louis, but whole counties and states and groups of states could be planned at one time, with the development of their natural fauna, flora, and forestry.  Wherever nature has been rendered desolate by industry or mere haste, there let the architect and park-architect proclaim the plan.  Wherever she is still splendid and untamed, let her not be violated.