by agents and other means. Among others, I
called upon you, then a bookseller in Chatham Street.
After some conversation on the subject of my errand,
a contract was soon entered into between us,—you
to sell and I to furnish the said pills; but,’
continued he, ’these pills will be of no
use to me or any one else unless they can be
made known to the public, or rather the great herd
of the people; and that can only be done by advertising
through some paper which goes into the hands
of the many. Can you point out to me any
such paper, published in the city?’ After
a short pause I in substance said that there had lately
started a small penny paper, which had been making
a great noise during its existence; and I had
reason to believe it had obtained a very considerable
circulation among that class of people which
he desired to reach by advertising, and so concluded
that it would be the best paper in the city for
his purpose, provided he could make terms with
the owner, who, I had no doubt, would be well disposed,
as in all probability he stood in need of patronage
of this kind. ‘I immediately,’ continued
the doctor, ’adopted your advice, went
directly to Mr. Bennett, made terms with him
for advertising, and for a long time paid him
a very considerable sum weekly for the use of his
columns, which tended greatly to add to both his
and my own treasury. The editor of the Herald
afterwards acknowledged to me that but for his
advertising patronage he would have been compelled
to collapse. Hence,’ said he, ’had
I never called on you, in all probability I should
not have had my attention turned to the New York
Herald; and, as a consequence, that sheet would
never have had my advertising; and that paper
would have been a thing of the past, and perhaps
entirely forgotten.’”]
CHARLES GOODYEAR.
The copy before us, of Mr. Goodyear’s work upon
“Gum-Elastic and its Varieties,” presents
at least something unique in the art of book-making.
It is self-illustrating; inasmuch as, treating of
India-rubber, it is made of India-rubber. An unobservant
reader, however, would scarcely suspect the fact before
reading the Preface, for the India-rubber covers resemble
highly polished ebony, and the leaves have the appearance
of ancient paper worn soft, thin, and dingy by numberless
perusals. The volume contains six hundred and
twenty pages; but it is not as thick as copies of
the same work printed on paper, though it is a little
heavier. It is evident that the substance of
which this book is composed cannot be India-rubber
in its natural state. Those leaves, thinner than
paper, can be stretched only by a strong pull, and
resume their shape perfectly when they are let go.
There is no smell of India-rubber about them.
We first saw this book in a cold room in January,
but the leaves were then as flexible as old paper;
and when, since, we have handled it in warm weather,
they had grown no softer.