If the present circulation of the Journal were in one State or in one section of the country, say in the West, the Middle West, or in New York and New England, the paper could get more advertising than it could carry.  But its circulation is scattered over the whole country, and while this spoils it for local advertising, its circulation is not yet large enough to enable it to get much national advertising.

To an advertising agent who has seen in a suffrage parade in New York, Boston, Philadelphia, or Washington from 10,000 to 50,000 suffragists, it is hard to explain why the national paper going to forty-eight States, has less than 30,000 subscribers.  He expects that the organ of the movement has at least 75,000 subscribers.  When he learns the truth, it is impossible to talk with him further.

In a nutshell, then, what the advertising department needs is that great body of non-subscribing suffragists to enroll as readers.  Think of that 68,000 whose names and addresses we have!  If we only had them on our lists, if they stood back of us, advertisers would be glad to consider us.

What, then, can suffragists do for the advertising department?  They can do three things.

(1) Increase the number of readers of the paper.

(2) Read the advertisements we print and patronize every advertiser possible, letting him know why they do so:  and

(3) Unite to bring pressure to bear on advertisers so they will advertise with us.

Imagine what would happen if twenty suffragists in each city in the country were to call on the advertisers doing business there and urge them to advertise in the Journal!  They would simply put the Journal on the advertiser’s map!

=Prints and Reprints=

[Illustration:  William Lloyd Garrison A Life-long Friend of the Journal]

“Your editorial in this week’s issue deserves a wider circulation.  It ought to go to thousands who are not yet with us.  Can you reprint it for more general distribution?” Such requests have led us from time to time to reprint something which has appeared in the paper.  If it is reprinted soon after it is current in the paper, it can be furnished at a cheaper rate than if the type had to be set for pamphlet or leaflet use alone.  There is usually a good demand for what we have reprinted, particularly since we can advertise it in the Journal.

The Journal has, accordingly, printed the following which appeared first in its columns: 

A Bubble Pricked.  The Threefold Menace.  Open Letter To Clergymen.  Liquor Against Suffrage.  Suffrage and Temperance The Stage and Woman Suffrage.  Votes and Athletics.  Ballots and Brooms.  Suffrage in Utah.  Suffrage and Mormonism.  My Mother and the Little Girl Next Door.  Massachusetts Laws.  Suffrage and Morals.  Worth of a Vote.  Jane Addams Testifies.  A Campaign of Slander.

In addition to these, the Journal printed in 1915 200,000 postal cards on good stock with colored ink, especially calculated to win voters.  In preparing them, every type of man from the point of view of his business or profession was considered.  Their titles are as follows and indicate their character: