1.  Those who had died.

  2.  Unconverted antis.

  3.  Those who had not paid
  after we had sent three
  bills.

  4.  Those who had moved without
  giving us their change
  of address.

  5.  Those whom the post office
  reported as “not found.”

  6.  Those who asked to be
  discontinued without giving
  a reason.

  7.  Those who said they could
  not afford it.

  8.  Those who said they were
  too busy to read it.

  9.  Those who said they were
  converted and did not
  need it.

10.  Those who disapproved of our policy in some way.

The number of new subscriptions and the number of papers discontinued for 1915, by the month, is shown below so that readers may understand how serious is this problem and so that they may understand why every subscriber and every suffragist ought to help keep the numbers in these ten classes as small as is possible, if they care to have a part in making the paper self-supporting.

1915
New Subscriptions    Discontinuances
January         1,297               407
February        2,088               346
March           1,048               714
April             532               225
May             1,259               301
June              972               492
July            1,513               253
August          2,265               188
September       1,135               168
October           657               312
November          326               140
December          563               263

In this connection it ought to be said here that all subscriptions divide into two classes:  Those that are expected to make converts and may or may not be expected to renew, and second, those who are suffragists and may logically be expected to renew.  When an order for a subscription is given, it, therefore, ought to make clear whether it is for a suffragist or for some one who it is hoped will be converted by reading the paper.  If the name is that of a suffragist, it is legitimate and entirely fair that we should offer the paper for her at $1.00 a year and should expect her to renew, and it may be considered our fault if she does not.  If, on the other hand, the paper is being sent merely as a piece of propaganda literature to a person who knows nothing of the cause, to one who is undecided, or to an avowed anti-suffragist, it ought to be paid for as literature and that name ought not to be counted as legitimate circulation.

How many of the total number of discontinuances come from the use of the paper as propaganda literature, and how many come from the rank and file of suffragists whom we ought to be expected to hold as regular readers, cannot be known.  Detailed records showing this are being kept for 1916, and we expect to be in a better position to solve some of the circulation difficulties in the future than ever in the past,—­chiefly because we never dared to spend the money to have the records and study and analyses made.