I should be very glad to find out any Expedient that might alleviate the Expence which this my Paper brings to any of my Readers; and, in order to it, must propose two Points to their Consideration. First, that if they retrench any the smallest Particular in their ordinary Expence, it will easily make up the Half Penny a Day, which we have now under Consideration. Let a Lady sacrifice but a single Ribband to her Morning Studies, and it will be sufficient: Let a Family burn but a Candle a Night less than the usual Number, and they may take in the Spectator without Detriment to their private Affairs.
In the next Place, if my Readers will not go to the Price of buying my Papers by Retail, let them have Patience, and they may buy them in the Lump, without the Burthen of a Tax upon them. My Speculations, when they are sold single, like Cherries upon the Stick, are Delights for the Rich and Wealthy; after some time they come to Market in greater Quantities, and are every ordinary Man’s Money. The Truth of it is, they have a certain Flavour at their first Appearance, from several accidental Circumstances of Time, Place and Person, which they may lose if they are not taken early; but in this case every Reader is to consider, whether it is not better for him to be half a Year behind-hand with the fashionable and polite part of the World, than to strain himself beyond his Circumstances. My Bookseller has now about Ten Thousand of the Third and Fourth Volumes, which he is ready to publish, having already disposed of as large an Edition both of the First and Second Volume. As he is a Person whose Head is very well turned to his Business, he thinks they would be a very proper Present to be made to Persons at Christenings, Marriages, Visiting-Days, and the like joyful Solemnities, as several other Books are frequently given at Funerals. He has printed them in such a little portable Volume, that many of them may be ranged together upon a single Plate; and is of Opinion, that a Salver of Spectators would be as acceptable an Entertainment to the Ladies, as a Salver of Sweetmeats.
I shall conclude this Paper with an Epigram lately sent to the Writer of the Spectator, after having returned my Thanks to the ingenious Author of it.