’The Project in yours of the 11th Instant, of furthering the Correspondence and Knowledge of that considerable Part of Mankind, the Trading World, cannot but be highly commendable. Good Lectures to young Traders may have very good Effects on their Conduct: but beware you propagate no false Notions of Trade; let none of your Correspondents impose on the World, by putting forth base Methods in a good Light, and glazing them over with improper Terms. I would have no Means of Profit set for Copies to others, but such as are laudable in themselves. Let not Noise be called Industry, nor Impudence Courage. Let not good Fortune be imposed on the World for good Management, nor Poverty be called Folly; impute not always Bankruptcy to Extravagance, nor an Estate to Foresight; Niggardliness is not good Husbandry, nor Generosity Profusion.
’Honestus is a well-meaning and judicious Trader, hath substantial Goods, and trades with his own Stock; husbands his Money to the best Advantage, without taking all Advantages of the Necessities of his Workmen, or grinding the Face of the Poor. Fortunatus is stocked with Ignorance, and consequently with Self-Opinion; the Quality of his Goods cannot but be suitable to that of his Judgment. Honestus pleases discerning People, and keeps their Custom by good Usage; makes modest Profit by modest Means, to the decent Support of his Family: Whilst Fortunatus blustering always, pushes on, promising much, and performing little, with Obsequiousness offensive to People of Sense; strikes at all, catches much the greater Part; raises a considerable Fortune by Imposition on others, to the Disencouragement and Ruin of those who trade in the same Way.
’I give here but loose Hints, and beg you to be very circumspect in the Province you have now undertaken: If you perform it successfully, it will be a very great Good; for nothing is more wanting, than that Mechanick Industry were set forth with the Freedom and Greatness of Mind which ought always to accompany a Man of a liberal Education.
Your humble Servant,
R. C.
From my Shop under the Royal-Exchange, July 14.
July 24, 1712.
Mr. SPECTATOR,
’Notwithstanding the repeated Censures that your Spectatorial Wisdom has passed upon People more remarkable for Impudence than Wit, there are yet some remaining, who pass with the giddy Part of Mankind for sufficient Sharers of the latter, who have nothing but the former Qualification to recommend them. Another timely Animadversion is absolutely necessary; be pleased therefore once for all to let these Gentlemen know, that there is neither Mirth nor Good Humour in hooting a young Fellow out of Countenance; nor that it will ever constitute a Wit, to conclude a tart Piece of Buffoonry with a what makes you blush? Pray please to inform them again,