So that when a book becomes famous one should carefully distinguish whether it is so on account of its matter or its form.

Quite ordinary and shallow men are able to produce books of very great importance because of their matter, which was accessible to them alone.  Take, for instance, books which give descriptions of foreign countries, rare natural phenomena, experiments that have been made, historical events of which they were witnesses, or have spent both time and trouble in inquiring into and specially studying the authorities for them.

On the other hand, it is on form that we are dependent, where the matter is accessible to every one or very well known; and it is what has been thought about the matter that will give any value to the achievement; it will only be an eminent man who will be able to write anything that is worth reading.  For the others will only think what is possible for every other man to think.  They give the impress of their own mind; but every one already possesses the original of this impression.

However, the public is very much more interested in matter than in form, and it is for this very reason that it is behindhand in any high degree of culture.  It is most laughable the way the public reveals its liking for matter in poetic works; it carefully investigates the real events or personal circumstances of the poet’s life which served to give the motif of his works; nay, finally, it finds these more interesting than the works themselves; it reads more about Goethe than what has been written by Goethe, and industriously studies the legend of Faust in preference to Goethe’s Faust itself.  And when Buerger said that “people would make learned expositions as to who Leonora really was,” we see this literally fulfilled in Goethe’s case, for we now have many learned expositions on Faust and the Faust legend.  They are and will remain of a purely material character.  This preference for matter to form is the same as a man ignoring the shape and painting of a fine Etruscan vase in order to make a chemical examination of the clay and colours of which it is made.  The attempt to be effective by means of the matter used, thereby ministering to this evil propensity of the public, is absolutely to be censured in branches of writing where the merit must lie expressly in the form; as, for instance, in poetical writing.  However, there are numerous bad dramatic authors striving to fill the theatre by means of the matter they are treating.  For instance, they place on the stage any kind of celebrated man, however stripped of dramatic incidents his life may have been, nay, sometimes without waiting until the persons who appear with him are dead.