[The] rock legend of Joseph, fresher and brighter than "Superstar," is an understandable knockout in ["Joseph and the Amazing Technicolor Dreamcoat."] It is totally unpretentious and, perhaps by the same token, totally charming.

Clive Barnes, "Stage: A New Troupe Performs at Edinburgh Fete," in The New York Times (© 1972 by The New York Times Company; reprinted by permission), September 5, 1972, p. 45.