Right. So, it's now eight years. I've many, many notebooks, but what I see when I examine the notebooks now are phases of development toward the work I'm doing at present. I see it in embryonic stages early on, and I begin to see what I thought were simply notes, because they didn't resemble my earlier work, were, actually in early form, the work that I have now begun to do … the new work, in other words. I didn't recognize it at first. I thought it was failed old work.

Not the least of McLuhan's contributions to the study of technology was that he transposed the literary principle of metaphor/metonymy (the play between structure and process) into a historical methodology for analysing the rise and fall of successive media of communication. In McLuhan's discourse, novels are the already obsolescent content of television; writing "turned a spotlight on...