SOURCE: A review of Up the Agency: The Funny Business of Advertising, in Kirkus Reviews, Vol. LXI, No. 15, August 1, 1993, p. 984.

In the following excerpt, the critic describes Up the Agency as an amusing look at the advertising business.

Generalities about advertising by the tireless Mayle [appear in Up the Agency: The Funny Business of Advertising]….

Rather than offer a riotous nailing-down of idiocies in advertising, Mayle depends more upon dry wit rather than detail here and sends up the mast only nameless ad companies and misadventures with flopped accounts so that all may salute their stupidity. We get a series of amusing think-pieces about companies and accounts, accompanied by a laying-out of the guts of building and running an agency. Mayle's largest thoughts hover on a scenario in which today's some 640 ad companies will be gobbled up into 20 or so giants that will devise a new transligual adlingo...