[In] Help!, the most wonderful transformations of reality occur.

Richard Lester's style is one of endless enterprise, of an apparently inexhaustible zaniness that can become wearying by the end. Well-trained in the techniques of his trade by making advertising films, he clearly takes pleasure in all the tricks of focus and exposure, in the strange effects a camera can achieve; and in Help! he has responded with great freshness to the possibilities of colour. Throughout the film, especially during the songs, he has striven to create a visual quality that is as thoughtless and carefree as the singing itself. Everything is light-hearted, everything is played for laughs…. [In] the most inventive sequence of the film, the one shot in the Alps, while we listen to their "She's got a Ticket to Ride" number, we watch bizarre images of them clowning about in the snow, all dressed in black...