SOURCE: "Misreading the Ideogram: From Fenollosa to Derrida and McLuhan," in Paideuma: A Journal Devoted to Ezra Pound Scholarship, Vol. 13, No. 2, Fall, 1984, pp. 211-27.

In the following essay, Jung examines the influence of Ralph Waldo Emerson on Fenollosa's aesthetics, and how Jacques Derrida and Marshall McLuhan arrived at the same conclusions as Fenollosa and Ezra Pound.

The main title of this article was originally "Inventing Grammatology." Mr. Burton Hatlen, however, suggested another title: "Misreading the Ideogram." I decided to accept his suggestion partly because I remember the title of Harold Bloom's book A Map of Misreading (New York: Oxford University Press, 1975). There are at least two reasons for associating my article with the deep structures of his book: first, his theory of poetry is Vichian and Emersonian, and second, his "primal scene of instruction" differs markedly from Derrida's "scene of writing," that is, it contains a significant dose...