SOURCE: "Introduction: Instructions on How to Become a General in the Disneyland Club" and "Conclusion: Power to Donald Duck?" in How to Read Donald Duck: Imperialist Ideology in the Disney Comic, translated by David Kunzle, International General, 1975, pp. 27-32, 95-9.

In the following excerpt, Dorfman and Mattelart attack Disney's Donald Duck comics as purveyors of what they consider a perniciously capitalist ideology.

It would be wrong to assume that Walt Disney is merely a business man. We are all familiar with the massive merchandising of his characters in films, watches, umbrellas, records, soaps, rocking chairs, neckties, lamps, etc. There are Disney strips in five thousand newspapers, translated into more than thirty languages, spread over a hundred countries. According to the magazine's own publicity puffs, in Chile alone, Disney comics reach and delight each week over a million readers. The former Zig-Zag Company, now bizarrely converted into Pinsel Publishing...