The American industrialist William Crapo Durant (1861-1947) was the founder of General Motors, an automobile manufacturing company.

William C. Durant was born in Boston, Mass., on Dec. 8, 1861. He grew up in Flint, Mich., where he became a leading carriage manufacturer. In 1886 he organized the Durant-Dort Company and helped to make Flint the carriage capital of the nation.

Durant acquired control of the Buick Motor Car Company in 1904 and revived it; by 1908 Buick was one of the four leading automobile companies. Durant had a vision of the boundless possibilities of the automobile, particularly the moderate-priced car, and attempted to capitalize on these possibilities by establishing a large-scale enterprise based on volume production. He intended that his company would be well financed, market a variety of automobiles, and produce many of its own parts.

After an attempt to buy Ford Motor Company in 1907 failed because Henry Ford wanted to be...