William Bernbach (1911-1982) is responsible for creating many dramatic changes in the advertising industry after World War II. His gift for simple, yet memorable advertising came from his intense love of philosophy and literature. His campaigns were so successful that many are still cited today.

Bernbach was born in New York City on August 13, 1911 to Jacob and Rebecca Bernbach. As a child he enjoyed reading and writing verse and grew up with an appreciation of art. With the exception of a two-year tour of duty during World War II, Bernbach never strayed far from his roots in New York City. He attended New York University, receiving a bachelor's degree in literature in 1933. Bernbach also pursued studies in art, philosophy, and business administration that would serve him well during his career.

Starting at the Bottom

After graduation, Bernbach learned quickly that job hunting during the Depression years would be...