Think of the mail-order business and several prominent names come to mind--Sears, Roebuck & Company, Montgomery Ward, and Spiegel's, to name just a few. But perhaps none has achieved the unique quality, charm, and character of L.L. Bean, Inc. Renowned for its dedication to customer service and satisfaction, the highly successful company can be said to truly to reflect the experience and ideals of its founder, L.L. Bean (1872-1967).

Leon Leonwood Bean was born on November 13, 1872 in the small town of Greenwood, Maine. He was the son of Benjamin Warren Bean, a farmer and horse trader, and Sarah Swett. His parents died within four days of each other when Bean was 12 years old. He and his five siblings were sent to live with relatives in South Paris, Maine.

Demonstrated Entrepreneurial Skills

Bean's first business transaction took place when he was nine years old. Given the choice of...