Although he is not as well known as Pennsylvanians Andrew Bradford, Benjamin Franklin, and Joseph Dennie, who helped pioneer magazine journalism, George R. Graham deserves special credit for his role in advancing the magazine form through Graham's Magazine (1840-1858). During his fourteen-year tenure as either editor or publisher of the Philadelphia-based publication Graham helped institute innovations still used by American magazines, including the promotional strategy of naming famous writers on the front cover, using pictures, and including subjects of interest to women readers. He also helped introduce a strong ethical component into magazine journalism during the medium's struggling early years. Along with Godey's Lady's Book, Graham's Magazine was one of the few periodicals that paid contributors, and thus, as pointed out by historian Frank Luther Mott, it played an important part in the economics of literature. According to critic J. Albert Robbins, Graham's Magazine was "the first of...