Everything you need to understand or teach Made to Stick by Chip Heath.
“Made to Stick – Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath is a book about finding, adhering to and conveying one’s “core issue.” The authors stress the importance of simple messaging based on an individual’s or group’s core issue. By simplifying the message and provide the fundamental purpose or value of a concept or organization, the target audience will be able to grasp it immediately...
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