Eco Mark
The Japanese environmental label known as "Eco Mark" is a relatively new addition to a worldwide effort to designate products that are environmentally friendly. The Eco Mark p...
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Green Advertising and Marketing
In the last decade growing consumer interest in environmental issues has significantly impacted how advertisers market their products and companies. The evidence rega...
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Green Packaging
Packaging is the largest form of domestic garbage. In 1999 it amounted to 33.1% of solid waste as measured by weight in the United States. Significant waste prevention implies reduct...
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Green Products
Some companies have thrived by marketing product lines as environmentally correct or "green." A prime example is Body Shop, a cosmetics company that is strongly and expl...
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Green Seal
An independent, non-profit group that encourages the production and sale of consumer products that are environmentally responsible, Green Seal allows the use of its certification mark on ...
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Eco Mark