Brand management Summary

Everything you need to understand or teach Brand management.

Download the Study Guide

1 Student Essay

Study Pack

The Brand management Study Pack contains:

Essays & Analysis (1)

West Jet's Brand Management

894 words, approx. 3 pages

According to a recent survey by SFP (Spencer Francey Peters), a North American branding agency and The Strategic Counsel, WestJet came in at number 3 in Canada's best managed brands, while Air Canada ... Read more

Download the Study Pack

BookRags